Klein Info Design LLC > writing & editing
Content That Clicks
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Writing & Editing |
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Reach your target audience and help meet your business goals with crisp, clear copy that delivers your message. |
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Used day-in-the-life stories of fire and rescue crews to sell defibrillators.
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Made scientists’ copy shorter, simpler and easier to scan.
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Interviewed experts to get specific advice for parents of 'tweens.
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Showcased researchers' efforts to solve real-world problems in newsletter for donors.
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Focused on people instead of programs to show how Casey helps foster kids.
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Spelled out ROI to show businesses the benefits of new Microsoft operating system.
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Explained benefits of HighMAT for home users, avoiding technical or marketing hype.
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Promoted Vascular Associates services by translating medical jargon into plain English for patients.
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Replaced long, scrolling page with easily scanned FAQs.
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Used terse bullet points and got rid of self-serving jargon to encourage "green" building.
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Wrote a succinct About Microsoft Education section that speaks to users' needs.
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Wrote clear instructions on using Microsoft tools to protect kids when surfing, gaming and instant messaging.
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View user experience or instructional design work samples
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