Quote customers to sell AEDs
Challenge: Encourage use of AEDs (automated external defibrillators) in schools and workplaces. Support sales of new LIFEPAK CR Plus AED.
Solution: Tell the story in the words of lay rescuers and survivors of sudden cardiac arrest. Bolster Physio-Control marketing messages with quotes from people who survived with the help of an AED, from the coworkers who used the device to save a life, from paramedics who arrived on the scene after a life-saving shock was already given, and from business managers who made the fateful decision to buy the devices and train staff to use them – just in case.