Soils for Salmon Site
Challenge: Encourage builders and developers to adopt best practices for soil management during construction.
Solution: On Soils for Salmon Website, focus on the benefits of behavior change (quicker sale and competitive edge) rather than harping that "it’s the right thing to do." Introduce the basics with bullet points in sidebar on all pages. Feature case studies so builders and developers can learn from their peers. Provide links to government sites for detailed instructions and regulations.