UW Medicine
Challenge: Reorganize the University of Washington Academic Medical Center website to bring the medical school, two medical centers, and physician practice group under one umbrella to reinforce the UW Medicine brand.
Solution: Structure the new site around the three main activities of UW Medicine: Patient Care, Education, and Research. Get rid of information silos that reflect the UW organizational structure. Modify the information architecture so visitors can quickly conduct business: find a doctor, apply for medical school, or seek grants for research.