Klein Info Design LLC > services

Content That Clicks


Information Architecture

 


Is your website helping customers do business with you, or turning them away? Klein Info Design will:
  • Organize and label information so visitors find what they need in the fewest possible clicks.
  • Devise a navigation model that encourages actions you want visitors to take.
  • Create sitemaps and wireframes to help programmers build the site.

Instructional Design

 

Are your customers getting the help they need to use your products successfully? Do your intranet and job aids boost workers’ skills and productivity? We’ll create materials that:
  • Clearly and succinctly cover key information.
  • Use interactives to drive home lessons - rather than distract students.
  • Test learners' grasp of learning objectives.

Writing and Editing

 

Is your content not clicking on the Web even though it worked great in print? We can help:
  • Determine what new content is needed for your audience and your business goals.
  • Review existing content and get rid of deadwood.
  • Write new content in a format users can easily scan.

Project Management

 

Need someone to talk to your developers, help them understand your business needs, and help you understand the technical details? Let Klein Info Design help:
  • Write clear requirements documents so developers are working on the right projects.
  • Set a realistic schedule, track progress and nudge where needed.
  • Keep stakeholders in the loop.
Portfolio
Samples

 

  • Reorganized the Microsoft Services website to reflect customer needs instead of the company org chart
  • Devised flexible templates to ease migration to a Content Management System at Washington Mutual
  • Transformed a box of print materials into an effective online training module for Knowledge Anywhere
  • Introduced HighMAT technology for home entertainment devices without getting mired in technical details or marketing hype
  • Packed information into interactives, contributing to onhealth.com's standing as top consumer health site for nine months in a row [Media Metrix figures]
  • Identified customer requirements, translated them to technical team and problem-solved during development to ensure Group Health Cooperative delivered Web applications that met users' needs